HBCU Proud Foundation, Inc.
Rebuilding championship HBCU sports teams!
Black men make up 2.4% of the total undergraduate population of the 65 schools in the so-called NCAA Power 5 athletic conferences (ACC, Big Ten, Big 12, Pac-12, SEC, and Notre Dame) yet make up 55% of the football players and 56% of the basketball players in those conferences. What is so impressive about this statistic? The fact that all schools in the Power 5 conference are historically White institutions (HWIs) and benefit exponentially from the athletic gifts of Black talent. With annual athletic revenue exceeding millions, Power 5s attract the nation's top athletes by offering them the BEST OF EVERYTHING.
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For HBCU conferences to compete, athletic departments need funding. HBCU Proud Foundation Inc. collects contributions from alumni, current students, avid sports fans, and loyal HBCU supporters who want to see HBCUs rebuild championship sports programs. Making tax-deductible donations to your chosen HBCU athletic department not only adds to the financial sustainability of the department but gives them the resources they need to: develop and/or maintain campus athletic structures; hire additional coaches, coaching staff, and trainers; recruit more elite athletes; offer academic and mental health services; and provide better travel/hotel accommodations for off-campus competitions. Essentially, your donation will take HBCU sports to the NEXT LEVEL!
why it's important to fund
hbcu athletics
1. Support the legacy of Black excellence
"HBCUs are innovation hubs that spur Black excellence at a rate that no other institution can match. Thus, when top-tier Black student-athletes decide to attend an HBCU, they have the potential to substantially transform the economic landscape of the institution and the surrounding community. They bring with them talent, revenue, and a dedicated fan base, as well as future sports fame and prosperity." Read full article
2. Attract more money to HBCU campuses
"The correlation between winning and the schools with the best athletes is as indisputable as the correlation between winning and revenue. Winning sells tickets, secures remunerative media contracts, attracts wealthy corporate sponsors, lines the pockets of coaches and sports administrators while satisfying alumni, students, and fans." Read full article
"[N]early two-thirds of Black households donate to community-based organizations and causes, to the tune of $11 billion each year, according to a joint 2012 study from the W.K. Kellogg Foundation and Rockefeller Philanthropy Advisors. Black households on average give away 25 percent more of their income per year than Whites." Read full article
4. HBCUs can opt out of demoralizing "money games"
"These money games are those that HBCUs schedule with teams from power conferences -- whose coaches, athletes, and facilities are superior -- who want an easy win and are willing to pay [from $300,000 - $1 million] for it. The conversation about the money games that no one places on the table is the race card. The games supplement negative stereotypes and aggravate false notions of HBCUs and Black ineptitude. Played before television audiences and stadium crowds upwards of 75,000 -- mostly Whites who have never set feet on a Black college campus -- many surmise both consciously and subliminally that the HBCU players and coaches are inferior, and by proxy their schools as well."
5. HBCU graduates experience better life outcomes
"The thriving gap between Black graduates of HBCUs and Black graduates of other schools is largest in financial well-being, which gauges how effectively people are managing their economic lives to reduce stress and increase security. Four in 10 Black HBCU graduates (40%) are thriving in this area, compared with fewer than three in 10 (29%) Black graduates of other schools." Read full article